With a lot of competition online for the sale of products, it’s important to post attractive content that will immediately attract visitors. Sharing beautiful photos of an item alongside its description can help customers have a better idea of what the product looks like, and this will ultimately boost your sales.
When listing items on the internet, you should be original and not try to copy other content that’s already on the web. Below are some of the top things to know about product images and descriptions in order to increase sales:
For images:
1.) Always set up a white background
It’s recommendable to use a white backdrop when taking the product’s picture since it reflects light onto the item. Preferably, try a photography sweep whereby the vertical surface narrows down and effortlessly transitions into the parallel surface. A white wrapping or material can be used for the sweep.
For eCommerce, nothing is more professional and appealing to a customer than having a clean white background. However, if you don’t have a white backdrop readily available you can still use a virtual automatic background remover tool, or a pen tool in Adobe Photoshop.
Additionally, use natural lighting when taking the pictures since it’s a simple and more affordable option, it also tends to produce better result than artificial lighting. Choose a spot indoors next to the window so as not to overexpose the product to direct sunlight.
2.) Keep the photo size small
Larger files tend to load much slower and this may put off some potential visitors, in fact statistics show that 47pct of internet users expect a website to open in less than 2 seconds. Therefore, it’s only prudent to have small image files that will ensure a speedy site for visitors.
For clarification, image size is the overall width x height of a photo, whereas file-size is the amount of storage that a file will take up which can be in KB, MB or GB. High conversion photos are generally bigger in image size, but low in file size. Nevertheless, there are still ways of compressing product images without compromising the pixel quality of your photos.
3.) Post multiple pictures
Always keep in mind that visitors can’t see or touch the products physically, so to boost your chances of making a sale they should be able to visualize the items as much as possible from what’s found online. One of the ways to do this is by providing multiple product images that they can review. Start with the primary image which should showcase the entire product from a nice angle, then proceed to other side angles where possible.
4.) Do not over-edit the photo
Remember that the product being advertised should meet the customer’s expectations when they finally decide to buy it, otherwise they may ask for a refund or never visit the site again. Therefore, avoid putting the fancy filters that may provide a wrong picture of the item, just limit the editing to minor brightness and contrast aspects.
Furthermore, all the images posted on your site should have some level of consistency, they should also take roughly the same amount of surface space. The best way to maintain photo consistency is creating a single template and applying all the pictures to it.
For product description:
The write-up of a product is just as important s its picture, some of the things to consider when creating an online description include:
1.) Draft a precise and unique outline
You’ll save a lot of time by creating a rough copy of the description before starting to write it, with the draft you won’t have to continuously update the description midway through scripting it. The rough copy also makes it simpler to convey the necessary information to visitors more clearly and coherently.
When making the outline, preferably base it on information that clients are already interested in. Provide general details about the size, quality, performance and benefits of using the item, such information can greatly increase your purchase rate.
2.) Keep your words short and simple
The write-up doesn’t need to be too lengthy but should also provide as much information as possible that customers will find useful. Moreover, most customers are not patient enough to go through long articles, since they can easily get tired and leave the page. For the best results just be brief and accurate.
3.) Creativity and uniqueness
Add your own personal touch when describing the items and don’t try to imitate what other writers have posted, being true to yourself will mark your own style and signature to the products being sold. Creativity will not only help build the brand, but also distinguish the store from others that are out there.
4.) Countercheck the description before posting
You must avoid grammatical and spelling errors which may pass the wrong message that you’re not keen or concerned about the product. Therefore, carefully check the write-up before presenting it online for the customers to read.
While some people may assume that they are careful enough not to make any mistakes in the initial write-up, it’s certainly difficult to get a consistent article after skipping the checking stage. When reviewing your article, make sure the wording is short, concise and attractive by removing any redundant information.
Summary:
Optimizing your product images and descriptions for visitors is crucial if you want to drive traffic to your website, it will help bring uniqueness to the site which is key in making sales.
To create attractive content, you must always ensure that the photos posted online are original and not copied from other sources. Most customers prefer real pictures that give a clear depiction of the item they want to buy, if the image is slightly different from the actual product then they may choose to return it back for a refund or even refuse to visit your site in the future completely.
As for the description, it should be brief and concise so that the reader can get what they want without struggling. If the write-up is too long then they may get bored easily and go to another site. Additionally, remember to review your product description after writing and correct minor errors before publishing so as to maintain professionalism.
